Pricing Policy of Boots

In this section, we have prepared for the pricing policy for our franchised store. A retailer’s price policy must fit its target market and positioning, product and service assortment, and competition. We are focusing beauty and health products of Boots. Because Boots has good reputation and its products are very modern, efficient, and competitive, we are seeking relatively higher markups on relatively lower volume. We will charge higher prices also due to we are the first retail store of Boots in Bangladesh. And our prices are mainly based on original retailing prices in UK. Our high-quality-product and unique services will give us our winning difference.

A SAMPLE PRODUCTS AND PRICES LISTING OF SOME FAMOUS BOOTS’ ITEMS

Beauty

Skin Care:

Wash
No7 Gentle Foaming Face Wash (100ml)	Tk 749
Boots Act Daily Facewash (200ml)	Tk 349
Daniele Ryman Exfoliating Papaya Facial Wash (100ml)	Tk 1159
Botanics Facial Pamper Pack	Tk 929
Lotion
Clean & Clear Blackhead Clearing Cleanser (200ml)	Tk 339
The Sanctuary Cleansing Balm	Tk 1159

No7 Deeply Moisturising Lipcare	Tk 929
Nivea Lip Care Essential (4.8g)	Tk 149
Blisteze Cream (5g)	Tk 269

No7 Heavenly Hydration Moisture Mask (100ml)	Tk 1389
Boots Tea Tree & Witch Hazel Peel Off Face Mask (50ml)	Tk 369
Botanics Pore Perfecting Clay Mask (50ml)	Tk 499

Daniele Ryman Blemish Vanishing Gel	Tk 929
Boots ACT CoverUp Stick (4g)	Tk 369
Natural Collection Tea Tree Spot Gel	Tk 289

Cosmetics:

Face Powder
No7 Perfect Light Portable Loose Powder	Tk 1155
Rimmel Stay Matte Pressed Powder (16g)	Tk 409
Foundation
No7 Intelligent Balance Foundation	Tk 1155
Maybelline Dream Matte Mousse Foundation	Tk 809

No7 Stay Perfect Nail Colour	Tk 689
Natural Collection Nail Colour	Tk 229
Maybelline Forever Strong Nail Polish	Tk 459

Lipsticks
No7 Moisture Drench Lipstick	Tk 989
L'Oreal Perfection Colour Riche	Tk 919
Lip Gross
Bourjois Effet 3D High Shine Lip Colour	Tk 799
L'Oreal Glam Shine Lip Gloss	Tk 809

Eye Make-up Remover
Boots Skin Kindly Eye Make Up Remover Pads (60 pack)	Tk 349
No7 Cleanse & Care Eye Make up Remover (100ml)	Tk 699
Eye & Brow Liners
No7 Amazing Eyes Pencil	Tk 750
L'Oreal Contour Resist Eyeliner	Tk 519
Mascaras
No7 Lift & Curve Mascara	Tk 1099
fcuk mascara	Tk 469

Promotion policy of Boots

The promotional activities the Boots can use in Bangladesh by understanding the customers are:

      They can advertise in the TV channels by using the Bangladeshi well known models.

      They can give advertisement of their store in the front page or at the back page of the well-known newspapers.

      They can also give their advertisements in the new magazines and well-known magazines.

      They can give leaflets with the newspapers and magazines.

      They can give their advertisements in the websites because the website users are increasing day by day.

      They can give discounts in the very first day of their launching the store.

      They can give gifts to the customers and children.

      They can use billboard advertising to make aware of them to the customers.

      They can make a press conference before launching their store.

      They can arrange a program in the launching day of their store.

Product Policy of Boots

While entering in Bangladesh Boots must give an eye on the culture, religion, norms, values etc. of Bangladeshi peoples. For example- Most of the peoples of Bangladesh is Muslim and that’s why the ladies use the products in which there is no pig related ingredient. Again some Bangladeshi people wear clothes by keeping the culture in mind. Still there is different scenario. The youngsters try to wear clothes by following the actors and they also like to wear new-fashioned clothes. Again in cosmetics they like to use attractive colors and good quality cosmetics. So they must produce and manufacture the products by keeping these in minds. The peoples who will franchise the Boots products must also try to do that by being awareness about these. They must understand the needs and wants of the Bangladeshi consumers and may try to provide the services and the products according to their needs and wants. Although they have to start from the very beginning and small store, as the time will pass they can better understand the Bangladeshi consumers and can do better in the future. For that the franchisee of Boots may need to check all the products before bringing them in the Bangladeshi market and they should also check the ingredients that are used to make these products especially the cosmetics, perfumes etc.