Product Policy of Boots

While entering in Bangladesh Boots must give an eye on the culture, religion, norms, values etc. of Bangladeshi peoples. For example- Most of the peoples of Bangladesh is Muslim and that’s why the ladies use the products in which there is no pig related ingredient. Again some Bangladeshi people wear clothes by keeping the culture in mind. Still there is different scenario. The youngsters try to wear clothes by following the actors and they also like to wear new-fashioned clothes. Again in cosmetics they like to use attractive colors and good quality cosmetics. So they must produce and manufacture the products by keeping these in minds. The peoples who will franchise the Boots products must also try to do that by being awareness about these. They must understand the needs and wants of the Bangladeshi consumers and may try to provide the services and the products according to their needs and wants. Although they have to start from the very beginning and small store, as the time will pass they can better understand the Bangladeshi consumers and can do better in the future. For that the franchisee of Boots may need to check all the products before bringing them in the Bangladeshi market and they should also check the ingredients that are used to make these products especially the cosmetics, perfumes etc.