Promotion policy of Boots

The promotional activities the Boots can use in Bangladesh by understanding the customers are:

      They can advertise in the TV channels by using the Bangladeshi well known models.

      They can give advertisement of their store in the front page or at the back page of the well-known newspapers.

      They can also give their advertisements in the new magazines and well-known magazines.

      They can give leaflets with the newspapers and magazines.

      They can give their advertisements in the websites because the website users are increasing day by day.

      They can give discounts in the very first day of their launching the store.

      They can give gifts to the customers and children.

      They can use billboard advertising to make aware of them to the customers.

      They can make a press conference before launching their store.

      They can arrange a program in the launching day of their store.