In this section, we have prepared for the pricing policy for our franchised store. A retailer’s price policy must fit its target market and positioning, product and service assortment, and competition. We are focusing beauty and health products of Boots. Because Boots has good reputation and its products are very modern, efficient, and competitive, we are seeking relatively higher markups on relatively lower volume. We will charge higher prices also due to we are the first retail store of Boots in Bangladesh. And our prices are mainly based on original retailing prices in UK. Our high-quality-product and unique services will give us our winning difference.
A SAMPLE PRODUCTS AND PRICES LISTING OF SOME FAMOUS BOOTS’ ITEMS
Beauty
Skin Care:
| No7 Gentle Foaming Face Wash (100ml) | Tk 749 |
| Tk 349 | |
| Tk 1159 | |
| Tk 929 | |
| Lotion | |
| Tk 339 | |
| Tk 1159 | |
| Tk 929 | |
| Tk 149 | |
| Tk 269 |
| Tk 1389 | |
| Tk 369 | |
| Tk 499 |
| Tk 929 | |
| Tk 369 | |
| Tk 289 |
Cosmetics:
| Face Powder | |
| Tk 1155 | |
| Tk 409 | |
| Foundation | |
| Tk 1155 | |
| Tk 809 | |
| Tk 689 | |
| Tk 229 | |
| Tk 459 |
 Lipsticks | |
| Tk 989 | |
| Tk 919 | |
| Lip Gross | |
| Tk 799 | |
| Tk 809 | |
| Eye Make-up Remover | |
| Tk 349 | |
| Tk 699 | |
| Eye & Brow Liners | |
| Tk 750 | |
| Tk 519 | |
| Mascaras | |
| Tk 1099 | |
| Tk 469 | |
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