PEST Analysis of Boots

In this part we will give our eye on the political, economical, social and technological matters of Boots for entering the Bangladeshi market.

    

Political Condition-   The political conditions can affect the Boots entrance in Bangladeshi market. Some of these are:

      Hartal, suddenly announced holidays etc. can affect the operations and services of Boots.

      Changes in Government rules and regulations an affect the managing activities of Boots.

      If there is trade barrier then it will be hard for Boots to bring products or raw materials from other countries.

      Disputes with other country can also affect the performance of Boots.

      Politically motivated strikes and labor strikes may also affect the performance of Boots.

Economical Conditions-   Economical conditions can also affect the performance of Boots. Some of these are:

     If the economic strength is poor then this can affect greatly on Boots.

     If the currency fluctuate greatly then it will also affect the operation of Boots.

     They can take financial support and help from the Bangladeshi Banks.

     When the economy will suffer from inflation or recession then it may effect the Boots.