Brief View at Boots

The Boots Company embraces businesses operating principally in retailing, the manufacture and marketing of health and personal care products throughout the world and the development and management of retail propertyBoots continues as Britain’s number one health and beauty retailer. Boots has a long and successful business and has the cumulative experience of trading in the 19th, 20th and now 21st centuries. As one of the most trusted brands, over the last 150 years Boots has created some of most popular health and beauty products. Boots Retail International now offers consumers around the world access to these British beauty secrets, marketing a range of Boots' beauty and personal care brands such as No7, Botanics and Mediterranean. The brands are merchandised in consumer friendly displays designed to enhance the shopping experience, providing space to browse and the opportunity to test product first hand. In many outlets specially trained Boots consultants will also be on hand for advice and assistance. Boots now has more than 400 implants in nine countries as well as 77 stand-alone stores in Thailand. Boots Health and Beauty stores are now established in Ireland, Thailand and Taiwan. Boots is in the process of “BUILDING A BETTER BOOTS”; one that is true to its heritage, a company trusted by successive generations because it is “THE HEALTH AND BEAUTY EXPERT”. Boots is still developing new stores and reducing prices on thousands of products to maintain the competitive position. It’s this focus on simple, essential, retail basics that gives Boots winning difference.