Conclusion

From doing the survey and analyzing the whole data it can clearly be seen that Boots can do well if it comes to Bangladesh. In the present condition of the departmental store Boots can be successful in keeping their position. The people of our country can have the all branded and good quality products. As analyzing the data it can be seen that the demand, opportunities and acceptance are there for Boots so they can survive in the market with a very good position. Although bringing the Boots in Bangladesh in the beginning will be costly but in the long run in will be profitable, so Boots can come easily in Bangladesh and can prove their position in the world.

Situation Analysis

Present condition of cosmetic shops in Bangladesh for Boot's

Cosmetic is a growing trend in Bangladesh. Its rapid increase has showed that cosmetics shops are quite popular among the local people, especially the youth for beauty consensus people.

     Demand for departmental store is growing day by day;

     The brand loyalty of product is now increasing because the value of brand is absolutely different from normal product and it creates an appeal to the consensus's people. People feel pride of it.

     The environment of departmental store is clean and it is crowdy one. People will find privacy. It is also favorable for family shopping.

     Quality is main reason for brand product which is usually normal product does not have.

     Brand product like Boot's has the after sales services so people will always prefer after sales service as far as the warranty is concern.

Being the brand products, the price of Boots will be high. So normal people can not afford it and it is the only rich people who can be afford it. So, our target is rich people.

It has been observed that the prospectus of departmental has tremendous and there is a further possibility to increase the departmental store in Bangladesh, because people prefer departmental store for shopping. Given the circumstances, we can summarize the Boot's has a great prospectus as a departmental store.

At the time of inauguration of departmental store, some people will visit to the store and they will also attract the brand loyalty.

It is the view of customers that brand quality is not all for retaining the customers, so the service and product quality is most important. Boot's is always caring about the service and product quality.

Departmental Store should be in a well located place where the customer will feel convenient. The other facilities like parking and security should be available so that the customer will feel easy to shopping.

We come out a solution through survey and general views of people understand by interview with people that if the Boot's product is launched in Bangladesh then it will be easy to marketing the products. It will be also profitable.

 

 

 

The Boots product journey