Introduction

Boots Company is very famous in abroad for their different ranges of products and services. As one of the UK's most trusted brands, over the last 150 years Boots has created some of Britain's most popular health and beauty products. Boots Retail International now offers consumers around the world access to these British beauty secrets, marketing a range of Boots' beauty and personal care brands such as No7, Botanics and Mediterranean. The brands are merchandised in consumer friendly displays designed to enhance the shopping experience, providing space to browse and the opportunity to test product first hand. In many outlets specially trained Boots consultants will also be on hand for advice and assistance. Outside the UK, Boots works with a number of international retailers and with the franchisors that host the Boots areas within their stores. As we can see that they did well in their home country and they also are doing very well in their host countries so we selected them to bring them in our country. In Bangladesh there are also shops with various types of cosmetics and pharmacies with the medicines but most of them keep out of date products. As a result our customers buy all the bad products and this causes them to create their health and skin problem. So as Boots has all the branded products and they keep all the updated products so they can provide good services to their customer and if we bring them in our country we also hope that they can provide the same services here and can win the heart of the customers. Also our youngsters and other peoples are slowly attracting towards branded products so they have a good opportunity here. Again in aboard they provide extra services like the advantage card to the customers with which the customers get bonus when they buy Boots products. They can also apply these in our country and can generate profit. As we all know that in our country the departmental stores are so big but it is not possible for us to open a very big store in the beginning. When boots Company will make profits then we will expand our store.