Monday 28 March 2011

Franchise Background


The Boots Company continues to internationalize the Boots retail brand, as the worldwide health and beauty expert, the business is currently operating in the Ireland, Thailand and Taiwan, while investigating new territories for further expansion.

In recent years, Boots has created demand and captured success in Asian market and there’re 77 stand alone stores in Thailand. Now it’s a great opportunity for Bangladesh to make a big deal with Boots. And Boots also would take this chance to expand its international market.

And, till now (2005) Boots hasn’t established business in Bangladesh; however, the direct imported products under Boots brand have already created demand and reputation in Bangladesh market.

Therefore it is time for Boots to come over Bangladesh and to provide, where we can enjoy high-quality products and services.

This report will help us to take the flavor of Franchising Boots in Bangladesh.

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